Portfolio
MARKETING AND GRAPHIC DESIGN
Helena Sanford
Hello, I'm Helena!
As an Advertising and Branding student at SCAD, I bridge the gap between creative strategy and visual execution. My work spans the entire campaign lifecycle, including foundational storytelling, meticulous art direction, and collaborative, real-world production. Whether crafting digital design systems or engineering physical objects, I focus on building cohesive, impactful brand experiences.
Experience
01
Strategy Intern
AIG
2025-2025
Collaborated with a 16-person team to design an interactive kiosk experience for AIG's Atlanta Innovation Hub.
02
Graphic Design Intern
Motate
2025-2025
Created social media assets for the companies Instagram and Facebook accounts. Produced multiple motion graphics used in product education posts.
Education
01
B.A Savannah College of Art and Design
Date: Sept 2023 - June 2027
Works
The Lily pad
For this project I was tasked with making a modular packaging system for a three part make-up set. I centered the theme for this packaging around a lily pad. I liked the idea pairing a synthetic object like make-up with a natural element in nature. This experience is made to feel luxurious, elevated and calming not info-saturated and celebrity focused like most modern make-up today.
Otterbox Brand Narrative
Storyboard
For this mock project I created a story board for a brand narrative video for Otterbox. The story board insight is centered around clumsiness and how human responses to certain situations cause us to experience both he physical and emotional drops in life.
SCADpro x AIG
For this project, I contributed to the creation of an interactive way finding kiosk for AIG's Innovation Hub in Brookhaven. I conducted audience and market research to guide the overall campaign strategy and shape presentation content. I crafted messaging to ensure clarity and alignment with AIG's brand objectives.
PINK x Owala
This was a personal project collaboration between two very trendy Gen-Z brands. PINK is a casual clothing and lingerie store that is loosing touch with its target audience while Owala is a water bottle brand that's growing exponentially . Lately I've noticed a trend with Gen-Z where they enjoy cohesively within the products they buy and use daily. Two major components of those things are clothes and water bottles. A collaboration between both brands would create cohesion between both the brands and attract both target audiences.
VUBBER- Motate
At Motate, a growing startup, I worked as a graphic designer and social media intern for their product Vubber. I created visual content and digital assets to support brand growth, helped maintain a consistent online presence, and contributed to shaping the company's voice across platforms.
Dunkin' Donuts
For this mock project, I created a social media campaign for Dunkin' called "Missin'". This is a nostalgic , fan-driven concept centered on bringing back discontinues menu items for a limited time. The campaign tapped into the emotional connection fans have with their favorite past Dunkin treats.
Skills
Copywriting
Brand Strategy
Social Content
Creative Content
Lets get in touch!
919-971-8411
helenasanford05@gmail.com